MASQ takes live-streaming of fashion shows to the next level with MASQ's ORCH™, our webcam social networking platform. By integrating multiple platforms – online, social networking and traditional events – with webcam video technology, we are able to offer one hybrid platform allowing larger audiences to experience an event as one. MASQ also launched an iPhone and iPad applications and offered live streaming of the fashion event as a part of the integrated program.
Fashion show guest benefits were also offered to virtual guests with live runway presentation, virtual seating, and social networking opportunities.
  • Users sign up for an e-ticket with assigned seat number
  • Four camera angles including backstage and aerial view
  • Live chat, Facebook and Twitter
  • Live webcam videos presented as one cohesive audience online to exude a true event experience and projected at the Milan fashion show space